Shannon Lohr – Factory 45 Download 2024

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Factory45 is a self-paced program that takes sustainable fashion entrepreneurs from idea to launch.

Through action-based modules, vetted supply chain databases, templates and virtual training,

Factory45 entrepreneurs are equipped to build a sustainable fashion business from idea to launch.

Module 1: Sourcing

Effectively research and source the fabric and materials you need to create your apparel product, accessory line or collection.

• Connections to a database of hundreds of suppliers who sell sustainable fabrics and low minimums.
  
• Strategies to get a response from these suppliers, including exact scripts outlining what to say (and what not to say), so that you can build relationships and start confidently sourcing the materials you need.
  
• An in-depth understanding of sewn manufacturing, how it works, what you need to know to avoid mistakes and how to efficiently source materials for production.
  
• An overview of sustainability so you'll have a clear understanding of what makes a fabric "eco-friendly" and whether it's the right fit for your product.
  
• A materials inventory template so you'll know the exact fabric and materials you'll need to go into production.
  
• Training on how to create your sketches and a professional spec sheet — even if you can't draw!
  

• An understanding of smart business principles that will keep you "lean" and out of debt.
  
• A complete brand strategy that speaks directly to your target market and represents the visual identity of your company.
  
• A pre-launch strategy that generates customer leads to create 'early adopters' of your product.
  
• Implementation of the #1 most effective marketing tactic for an ecommerce product launch.
  
• A "traffic engine" that will turn interested customers into repeat customers over time.
  

• Connections to dozens of vetted pattern/samplemakers who will work with you to create a "production-ready" pattern and prototype.
  
• Guidance and resources for navigating the sewn manufacturing industry as an outsider.
  
• Connections to production partners who will happily work with low minimums and pay a fair and living wage to their workers.
  
• A cost and budget analysis so you'll know how much capital you'll need to go into production.
  
• A database of resources for sustainable packaging, hangtags and labels.
  

• A tried-and-true content marketing strategy that attracts CUSTOMERS.
  
• A media strategy for reaching out to press outlets so you can launch your product with buzz.
  
• New social media tactics to connect with your target market and turn them into "early adopters."
  
• Implementation of my top 10 proven launch strategies and how to leverage them for your product.
  
• The marketing strategies you should actually focus on, so you don't waste time and energy on what doesn't work.
  

• A complete plan-of-attack for launching a successful pre-sales campaign that will fund your first production run.
  
• Creative direction for marketing videos, photography, campaign strategy and product pre-selling.
  
• PR strategy for effectively communicating your unique selling position so you tell a compelling story that gets re-told.
  
• An exit plan for going into production without the headache, hassle or stress of not knowing what to do next.
  
• A SUCCESSFUL BRAND LAUNCH!
  

• How to Avoid Red Flags and Scams
  
• How to Use Email Marketing Automations to Nurture Your Audience
  
• Crafting a Brand Story to Use for Pre-Launch PR Opportunities
  
• Managing Your Supply Chain Remotely
  
• Financial Fluency & Your First Tax Season
  
• Self Care & Overcoming the Mental Load of being an Entrepreneur
  
• Working with Fit Models, Grading & Sizing
  
• Working with Influencers, Building Relationships & Negotiating Partnerships
  
• And so many more!
  

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