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Growing Online Community With Volunteer'S Help

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Last updated 4/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.55 GB | Duration: 1h 12m
Practical Community Management

What you'll learn
How communities grow
Which initiatives lead to growth and which don't
How to write initiative proposals that activates users
How to get volunteers to do what the community needs
What to pay attention to make your proposals persuasive
How to get volunteers to organize proactive groups
How to enable volunteers to become the leaders of the community
How to use goal setting to guide the community to fulfill its mission
How to refine the help center of a community as the community grows
Requirements
No special skills are required except the wish to understand how online communities work.
Description
Any social system has only two states. It either grows or dies. If you do not work on growing your community, it will begin to stagnate and then degrade. Running initiatives aimed at growth is the only way to keep a community healthy. In this course, we discuss how to properly create community goals and approach creating initiatives to achieve those goals, how to communicate with the community to keep users active, and how to update community rules to support the growth.In the beginning of the course we do a quick recap of the essentials of online community management and how to reach a critical mass of users in an online community. Then we are going to deep dive into the following topics:How communities growWhich initiatives lead to growth and which don'tHow to write initiative proposals that activates usersHow to get volunteers to do what the community needsWhat to pay attention to make your proposals persuasiveHow to get volunteers to organize proactive groupsHow to enable volunteers to become the leaders of the communityWhat software one needs to be able scale a communityHow to use goal setting to guide the community to fulfill its missionHow to refine the help center of a community as the community growsIf you have a working community and your primary goal is to make it grow, this course is for you.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Introduction to this course
Lecture 3 Recap of the essentials of online community management
Lecture 4 Recap of how to reach a critical mass of users in an online community
Section 2: Community growth
Lecture 5 The growth of communities is cyclical
Lecture 6 Three critical growth points: incoming traffic, new users, and engagement
Lecture 7 All activities on the platform should be carried out by the users
Lecture 8 Interim summary
Section 3: Asking for help: How to write posts about community initiatives
Lecture 9 How to write posts about community initiatives
Lecture 10 If it is worth communicating, it is worth a story
Lecture 11 The most important thing you want to share
Lecture 12 Narrowing the discussion
Lecture 13 Other tips and tricks
Lecture 14 Interim summary
Section 4: Designing activities yourself
Lecture 15 How things get done in online communities: Working with volunteers
Lecture 16 Be persuasive when inviting users to participate in initiatives
Lecture 17 Volunteers need to know what help is needed and how they can contribute
Lecture 18 The sufficient minimum to activate users
Lecture 19 Initiative must be seen as valuable by the users and the general public
Lecture 20 Explain the reasoning behind your requests when reaching out to regular users
Lecture 21 When reaching out to casual visitors, rely on heuristics
Lecture 22 Make the work of volunteers visible to the other users
Lecture 23 Ask specific people for specific help
Lecture 24 Fear and hate are the strongest activators
Lecture 25 Other advice
Lecture 26 Interim summary
Section 5: Helping users to connect and form groups based on the shared interests
Lecture 27 Help users to connect and form groups based on the shared interests
Lecture 28 Keep an eye on users' interests and needs that can complement each other
Lecture 29 Create opportunities for joint activities
Lecture 30 Tell users about other users
Lecture 31 Interim summary
Section 6: Find leaders among the users and help them with the initiatives they propose
Lecture 32 Find leaders among the users and help them with the initiatives they propose
Lecture 33 Look for volunteers proactively
Lecture 34 Encourage users to become volunteers
Lecture 35 Make it so it is safe for volunteers to make mistakes
Lecture 36 Volunteers must be autonomous
Lecture 37 Recognize volunteers' contribution to successful initiatives as much as you can
Lecture 38 If something goes wrong with an initiative, cover for the authors and volunteers
Lecture 39 Maintain trusting relationships with volunteers
Lecture 40 Volunteers are a community within a community
Lecture 41 Interim summary
Lecture 42 Interim summary (together)
Section 7: Community Goals
Lecture 43 Community goals
Lecture 44 Goals are what the community is currently working on
Lecture 45 Goals should activate and unite users
Lecture 46 Choose goals that are achievable, finite, and beneficial to the community
Lecture 47 Look for goals that users are interested in
Lecture 48 The interests of the users always have the highest priority
Lecture 49 Any goals are better than no goals
Lecture 50 Mission is an immutable characteristic of a community
Lecture 51 Interim summary
Section 8: Social norms and rules
Lecture 52 The only source of new rules is the real cases in your community
Lecture 53 Hosting public discussions of the rules makes the rules legit
Lecture 54 Users must understand and support the rules you create
Lecture 55 Keep the list of official rules short
Lecture 56 If one wants to change rules, they need to prove that the change brings benefits
Lecture 57 Maintain the culture of welcomeness and kindness
Lecture 58 Interim summary
Section 9: Final overview
Lecture 59 Final overview
Lecture 60 Overview of the first three courses of the Practical Community Management series
This learning series is designed for community practitioners of all sorts, starting from community volunteers and up to executives, who are involved in building and running communities on a daily basis and would like to understand the core principle of how online communities work.

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